About us

We develop scalable and automized marketing tools and communication services for the future

What we do

We develop scalable and automized marketing tools and communication services for the future. We base our solutions on people rather than technology and we focus on personalization and customer engagement. By doing that we create innovative growth companies.


Why we do it

We believe relevance is the missing link in most (digital) communication. We want to change that by offering meaningful communication solutions to our customers.


Who we are

Founded in 1997 from a basement in Aarhus, Arnsbo Media (Arnsbo Group since 2019) primarily produced radio commercials and sound for tv commercials, but the product portfolio was soon expanded to other areas such as multimedia productions, audio branding, sound logos and more.

In the beginning of the new millennium Arnsbo Media became a portfolio company, where several offspring companies were created and other were acquired.

Today Arnsbo Group has a portfolio of companies offering global tech, communication and marketing solutions, and our portfolio keeps expanding, when the right opportunity arrives. Arnsbo Group holds a majority share in the following companies:


Our portfolio companies cooperate with both large international corporations – such as Google, BMW and Netflix – and small local customers. We serve more than 8.000 customers in 118 countries.

The foundation of Arnsbo Group is our amazing team of 80 people located in 5 offices based in the US, UK, South Africa, Germany and Denmark (HQ).

Arnsbo Group is privately owned by Chairman Soren Arnsbo (50%) and CEO Carsten Hjorth Pedersen (50%), while the ownership structure in each portfolio company varies, but Arnsbo Group has a controlling stake in all portfolio companies.

Søren Arnsbo, Founder & Chairman

Founder of Arnsbo Group (Arnsbo Media back then), Soren Arnsbo, is a visionary geek who loves to build companies, and has been doing that for more than 25 years – even before the term “startups” was coined.

Being a true serial entrepreneur, Soren has founded, co-founded or co-owned 18 startups – some of them successful – within such different industries as media, software, audio and video production, computer hardware and software retail, language localisations and the entertainment industry.

Arnsbo Media was his first “real baby”, founded in 1997, which he founded while studying a bachelor in economics at Aarhus School of Business.

Today in Arnsbo Group Soren’s role is the overall responsibility for all development, marketing, innovation, finance and strategy in general.

Carsten Hjorth Pedersen, CEO

Carsten’s career path has included manager positions at such large companies as Grundfos and Tetra-Pak. With an education as mechanical engineer from Aarhus School of Engineering, Carsten started as a sales engineer selling 3D-CAD/CAM & PLM software to large production companies. In 2004 he became part of an leadership trainee and executive management programme in Danish pump company Grundfos, and soon after that he became department leader in Grundfos.

In 2008 Carsten took a position as technical manager in Tetra Pak’s ice cream machine division, where he was until Soren finally managed to get him on board the Arnsbo Media family.

Carsten bought his way into Arnsbo Group in May 2009, getting half ownership and the role as CEO, which he also holds today. His main responsibilities in Arnsbo Group is overall sales, HR and strategy.

Besides being a mechanical engineer, Carsten holds a diploma in leadership from Business Academy Aarhus.

Meet our team

arnsbo group's employees in our five companies

Our 5 Values

Arnsbo Group is a Value-driven company. The following 5 Values Constitute our Culture...

We Create WOW

We sense and show empathy for our customers, partners, suppliers and colleagues.

​We go the extra mile and do the unexpected to create a WOW effect and add real value.​​

Our approach is proactive and we communicate and initiate actions ​to ensure that WOW is continuously created.


We Challenge Status Quo

We are open and curious and choose to grow.

We have the courage to continuously improve our processes, products, services, systems, people and their behavior.


We Play & Win

We want to achieve our goals by balancing huge ambitions ​with a fun and relaxing working environment​.


We Act Responsibly

We take ownership and keep our promises.

We work as one and take the necessary actions to reach common goals.


We Strive for Excellence

We make decisions of high quality and are loyal to them.

We sense when attention to details is worth the effort.

We are proud of what we do and keep striving to do better.


We expect all employees to embody the company values. To ensure this, we actually test and measure their capabilities to work according to these values. Every employee goes through a 10 week training course, designed to make clear exactly how the individual person as well as the company can benefit and grow, if everyone make the five Arnsbo Group values a natural part of their every day work.


Jens Baggesens Vej 47
DK-8200 Aarhus N
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