About us

We develop scalable and automized marketing tools and communication services for the future

What we do

We develop scalable and automized marketing tools and communication services for the future. We base our solutions on people rather than technology and we focus on personalization and customer engagement. By doing that we create innovative growth companies.


Why we do it

We believe relevance is the missing link in most (digital) communication. We want to change that by offering meaningful communication solutions to our customers.


Who we are

Founded in 1997 from a basement in Aarhus, Arnsbo Media (Arnsbo Group since 2019) primarily produced radio commercials and sound for tv commercials, but the product portfolio was soon expanded to other areas such as multimedia productions, audio branding, sound logos and more.

In the beginning of the new millennium Arnsbo Media became a portfolio company, where several offspring companies were created and other were acquired.

Today Arnsbo Group has a portfolio of companies offering global tech, communication and marketing solutions, and our portfolio keeps expanding, when the right opportunity arrives. Arnsbo Group holds a majority share in the following companies:


Our portfolio companies cooperate with both large international corporations – such as Google, BMW and Netflix – and small local customers. We serve more than 8.000 customers in 118 countries.

The foundation of Arnsbo Group is our amazing team of 80 people located in 5 offices based in the US, UK, South Africa, Germany and Denmark (HQ).

Arnsbo Group is privately owned by Chairman Soren Arnsbo (50%) and CEO Carsten Hjorth Pedersen (50%), while the ownership structure in each portfolio company varies, but Arnsbo Group has a controlling stake in all portfolio companies.

Søren Arnsbo, Founder & Chairman

Founder of Arnsbo Group (Arnsbo Media back then), Soren Arnsbo, is a visionary geek who loves to build companies, and has been doing that for more than 24 years – even before the term “startups” was coined.

Being a true serial entrepreneur, Soren has founded, co-founded or co-owned 18 startups – some of them successful – within such different industries as media, software, audio and video production, computer hardware and software retail, language localisations and the entertainment industry.

Arnsbo Media was his first “real baby”, founded in 1997, which he founded while studying a bachelor in economics at Aarhus School of Business.

Today in Arnsbo Group Soren’s role is the overall responsibility for all development, marketing, innovation, finance and strategy in general.

Carsten Hjorth Pedersen, CEO

Carsten’s career path has included manager positions at such large companies as Grundfos and Tetra-Pak. With an education as mechanical engineer from Aarhus School of Engineering, Carsten started as a sales engineer selling 3D-CAD/CAM & PLM software to large production companies. In 2004 he became part of an leadership trainee and executive management programme in Danish pump company Grundfos, and soon after that he became department leader in Grundfos.

In 2008 Carsten took a position as technical manager in Tetra Pak’s ice cream machine division, where he was until Soren finally managed to get him on board the Arnsbo Media family.

Carsten bought his way into Arnsbo Group in May 2009, getting half ownership and the role as CEO, which he also holds today. His main responsibilities in Arnsbo Group is overall sales, HR and strategy.

Besides being a mechanical engineer, Carsten holds a diploma in leadership from Business Academy Aarhus.

Meet our team

arnsbo group's employees in our five companies


Søren Arnsbo

Founder, Partner and Chairman of Arnsbo Group

Carsten Hjorth Pedersen

CEO and Partner, Arnsbo Group

Søren Collstrup

COO, Arnsbo Group

Alberte Hannibal

Finance Assistant, Arnsbo Group

Asger Nielsen Ahn

Media Operator, Fliva

Alejandro Soriano García

Digital Marketing Specialist, Voicearchive

Andreas Gromoll

Project Manager, Voicearchive

Anna Sticken

Global Key Account Manager, Voicearchive

Bartal Eyðfinsson

Student Software Developer, Voicearchive

Boglárka Anna Nagy

Marketing Intern, Voicearchive

Boróka Koszpek

Sourcing Manager Assistant, Voicearchive

Camilla Jessen

Media Operator, Fliva

Cecilie Sabroe Nielsen

Marketing Automation Specialist, Heyloyalty

Chi Chung So

Ingest Coordinator, Adrenaline

Claus Witt

CTO and Partner, Fliva

Daniel Hübertz

COO, Fliva

David Larsen

Digital Marketing Specialist

David McNally

CEO, Ubivox

Dennis Kofi

Project Manager, Voicearchive Africa

Dovile Mikutiene

E-mail developer and Digital designer, Heyloyalty

Emanuele Latina

Head of Production, Adrenaline

Emilie Østergaard Jensen

Medie Operator, Fliva

Filip Rokamp

Marketing Automation Specialist, Heyloyalty

Frank Lohmann

Project Coordinator, Adrenaline

Frederik Emil Severin Petersen

Content Marketing Assistant, Voicearchive

Frederik Hjort

Production Coordinator, Fliva

Frederik Illum Hansen

Media Operator, Fliva

Georg Holka

IT-supporter, Arnsbo Group

Gerrit van Huyssteen

Frontend / DevOps Software Engineer

Gitte Løvkvist Borch

Software Engineer, Heyloyalty

Gustav Bjerring Winterberg

Media Operator, Fliva

Heidi Engkjær

Business Partner | Administration, Arnsbo Group

Ida Wind Skydt

Media Operator, Fliva

Jacob Møller

Account Manager, Heyloyalty

Jarrod Cooper

Senior Post Producer, Voicearchive Africa

Jeff Rasmussen

CCO, Ubivox

Jessica Olofsson

Key Account Manager, Voicearchive

Jesper Thykær

Product Manager & Specialist, Heyloyalty

John Harley

CEO and Partner, Adrenaline

Jonas Hvelplund Askjær

Business Development Manager, Arnsbo Group

Josh Ostwind

Project Manager, Voicearchive UK

Julian Kræpping Andersen

Media Operator, Fliva

Julie Anna Krag Nielsen

Media Operator, Fliva

Karina Gondoff Bøje

Head of Customer Success, Heyloyalty

Kasper Kolstrup

Key Account Manager, Fliva

Kennet Najbjerg

Junior Software Engineer, Heyloyalty

Laura Skriver

Project Manager, Voicearchive

Laurence Neale

Sound Engineer, Adrenaline

Lisbeth Düwel

Product Owner, Fliva

Lucas Brendan Ward

Frontend Developer, Fliva

Lydia Garcia

Visual Design and Marketing Assistant, Voicearchive

Maja Heesgaard

Media Operator, Fliva

Marcos Urquiza Cabal

Project Manager, Voicearchive

Marie Elvira Hauge

Media Operator, Fliva

Marina Soriano Porcar

Digital Marketing Specialist, Voicearchive

Martin Bjerre Troelsen

Head of Sales, Heyloyalty

Martin Ehlers

Customer Success Manager, Heyloyalty

Mathias Børsting Larsen

Finance Assistant, Arnsbo Group

Mathias Kristensen

Software Engineer, Heyloyalty

Mathias Lynnerup Jakobsen

CTO and Partner, Voicearchive

Matilde Korsgaard

Media Operator, Fliva

Matilde Krogsgaard

Media Operator, Fliva

Michael Hansen

Senior Project Manager, Voicearchive

Mille Greisen

Business Partner | Finance, Arnsbo Group

Morten Svoldgaard Axelsen

CCO, Voicearchive

Nadja Lillelund

Media Operator, Fliva

Nahrain Younan

Client Specialist, Heyloyalty

Naja Schultz Petersen

Media Operator, Fliva

Nicklas Thomsen

Junior Software Developer, Heyloyalty

Nicolaj Balle Ladiges

CEO, Founder and Partner, Heyloyalty

Niels Angelo

Project Coordinator Assistant, Voicearchive

Niels Mørk

Business Partner | Project and General Data Protection Administrator, Arnsbo Group

Nina Johannsen

Media Operator, Fliva

Philippe Bona Lukengu

Senior Software Engineer

Ruan Le Grange

CEO & Partner, Voicearchive Africa

Ryno Van Huyssteen

Junior Software Developer, Voicearchive

Simon Korshøj

Senior Software Engineer, Heyloyalty

Simone Berg Axelsen

Media Operator, Fliva

Sofie Brandt Hellegaard

Media Operator, Fliva

Stine Selch

Media Operator, Fliva

Søren Sahlholdt

Media Operator, Fliva

Thies Lorenzen

Project Manager, VoiceArchive

Troels Drasbech Hansen

Media Operator, Fliva

Viwe Ndabisa

Account Manager, Voicearchive

Our 5 Values

Arnsbo Group is a Value-driven company. The following 5 Values Constitute our Culture...

We Create WOW

We sense and show empathy for our customers, partners, suppliers and colleagues.

​We go the extra mile and do the unexpected to create a WOW effect and add real value.​​

Our approach is proactive and we communicate and initiate actions ​to ensure that WOW is continuously created.


We Challenge Status Quo

We are open and curious and choose to grow.

We have the courage to continuously improve our processes, products, services, systems, people and their behavior.


We Play & Win

We want to achieve our goals by balancing huge ambitions ​with a fun and relaxing working environment​.


We Act Responsibly

We take ownership and keep our promises.

We work as one and take the necessary actions to reach common goals.


We Strive for Excellence

We make decisions of high quality and are loyal to them.

We sense when attention to details is worth the effort.

We are proud of what we do and keep striving to do better.


We expect all employees to embody the company values. To ensure this, we actually test and measure their capabilities to work according to these values. Every employee goes through a 10 week training course, designed to make clear exactly how the individual person as well as the company can benefit and grow, if everyone make the five Arnsbo Group values a natural part of their every day work.


Jens Baggesens Vej 47
DK-8200 Aarhus N
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