About us
We develop scalable and automized marketing tools and communication services for the future
What we do
We develop scalable and automized marketing tools and communication services for the future. We base our solutions on people rather than technology and we focus on personalization and customer engagement. By doing that we create innovative growth companies.
Why we do it
Who we are
Founded in 1997 from a basement in Aarhus, Arnsbo Media (Arnsbo Group since 2019) primarily produced radio commercials and sound for tv commercials, but the product portfolio was soon expanded to other areas such as multimedia productions, audio branding, sound logos and more.
In the beginning of the new millennium Arnsbo Media became a portfolio company, where several offspring companies were created and other were acquired.
Today Arnsbo Group has a portfolio of companies offering global tech, communication and marketing solutions, and our portfolio keeps expanding, when the right opportunity arrives. Arnsbo Group holds a majority share in the following companies:
• Voicearchive
• Adrenaline
• Heyloyalty
• Ubivox
• Fliva
• Heysender
Our portfolio companies cooperate with both large international corporations – such as Google, BMW and Netflix – and small local customers. We serve more than 8.000 customers in 118 countries.
The foundation of Arnsbo Group is our amazing team of 80 people located in 5 offices based in the US, UK, South Africa, Germany and Denmark (HQ).
Arnsbo Group is privately owned by Chairman Soren Arnsbo (50%) and CEO Carsten Hjorth Pedersen (50%), while the ownership structure in each portfolio company varies, but Arnsbo Group has a controlling stake in all portfolio companies.
Søren Arnsbo, Founder & Chairman
Founder of Arnsbo Group (Arnsbo Media back then), Soren Arnsbo, is a visionary geek who loves to build companies, and has been doing that for more than 25 years – even before the term “startups” was coined.
Being a true serial entrepreneur, Soren has founded, co-founded or co-owned 18 startups – some of them successful – within such different industries as media, software, audio and video production, computer hardware and software retail, language localisations and the entertainment industry.
Arnsbo Media was his first “real baby”, founded in 1997, which he founded while studying a bachelor in economics at Aarhus School of Business.
Today in Arnsbo Group Soren’s role is the overall responsibility for all development, marketing, innovation, finance and strategy in general.
Carsten Hjorth Pedersen, CEO
Carsten’s career path has included manager positions at such large companies as Grundfos and Tetra-Pak. With an education as mechanical engineer from Aarhus School of Engineering, Carsten started as a sales engineer selling 3D-CAD/CAM & PLM software to large production companies. In 2004 he became part of an leadership trainee and executive management programme in Danish pump company Grundfos, and soon after that he became department leader in Grundfos.
In 2008 Carsten took a position as technical manager in Tetra Pak’s ice cream machine division, where he was until Soren finally managed to get him on board the Arnsbo Media family.
Carsten bought his way into Arnsbo Group in May 2009, getting half ownership and the role as CEO, which he also holds today. His main responsibilities in Arnsbo Group is overall sales, HR and strategy.
Besides being a mechanical engineer, Carsten holds a diploma in leadership from Business Academy Aarhus.
Meet our team
arnsbo group's employees in our five companies
Carsten Hjorth Pedersen
CEO and Partner, Arnsbo Group
Søren Arnsbo
Founder, Partner and Chairman of Arnsbo Group
Søren Collstrup
COO, Arnsbo Group
Mathias Lynnerup Jakobsen
CEO, Voicearchive
Anna Sticken
Head of Sales, Voicearchive
Casper Vive Nielsen
Sales Executive, Heyloyalty
Chi Chung So
Ingest Coordinator, Adrenaline
Cecilie Sabroe Nielsen
Client Specialist, Heyloyalty
Claus Tonnemacher
Operations Manager, Adrenaline Africa
Claus Witt
CTO and Partner, Fliva
Daniel Hübertz
COO, Fliva
David Larsen
Digital Marketing Specialist, Heyloyalty
Dennis Kofi
Project Manager, Voicearchive Africa
Ditte Flach
Client Specialist, Heyloyalty
Emanuele Latina
Head of Production, Adrenaline
Filip Rokamp
Head of Customer Success, Heyloyalty
Frank Lohmann
Project Manager, Adrenaline
Lucca Borch Germandsen
Software Engineer, Heyloyalty
Jarrod Cooper
Senior Post Producer, Voicearchive Africa
Jeff Rasmussen
CCO, Ubivox
Jesper Thykær
Product Manager & Specialist, Heyloyalty
Jibreel Adam
Key Account Manager, Adrenaline Africa
John Harley
CEO and Partner, Adrenaline
Jonas Hvelplund Askjær
Business Development Manager, Arnsbo Group
Heidi Engkjær
Business Partner | Administration, Arnsbo Group
Josh Ostwind
Project Manager, Voicearchive UK
Katen Barnard
Project Manager & Audio Engineer
Kennet Najbjerg
Junior Software Engineer, Heyloyalty
Laura Skriver
Project Manager, Voicearchive
Laurence Neale
Sound Engineer, Adrenaline
Lisbeth Düwel
Head of Operations, Voicearchive
Marcel Hansen
Sales Executive, Heyloyalty
Marcos Urquiza Cabal
Project Manager, Voicearchive
Martin Bjerre Troelsen
Head of Sales and Marketing, Heyloyalty
Martin Stougaard Vinsten
Product & Client Specialist, Ubivox
Marvin Warden
Sourcing Manager, Adrenaline Africa
Mathias Kristensen
Software Engineer, Heyloyalty
Mille Greisen
Business Partner | Finance, Arnsbo Group
Nicklas Hebsgaard
Junior Software Engineer, Heyloyalty
Nicolaj Balle Ladiges
CEO, Founder and Partner, Heyloyalty
Ruan Le Grange
CEO & Partner, Voicearchive Africa
Ryno Van Huyssteen
Software Engineer, Voicearchive
Simon Korshøj
Head of Development, Heyloyalty
Steen Anker Nielsen
Sales Director, Fliva Global RE
Thies Lorenzen
Project Manager, Voicearchive
Tina Spangsberg Petersen
Key Account Manager, Fliva
Tyrone Madiba
Post Producer, Voicearchive Africa
Wayne Hirschson
CEO, Adrenaline Africa
Our 5 Values
Arnsbo Group is a Value-driven company. The following 5 Values Constitute our Culture...
We Create WOW
We Challenge Status Quo